Dr. Michèle Kaufmann has extensive experience in leading, coordinating, and managing quantitative studies applying complex statistical analyses, bringing deep expertise in financial market research. Since 2022, she has been Senior Project Manager in Market Research at YouGov in Zurich. Previously, she worked as Project Manager in the Customer Insights division at Helsana Insurance AG and as a Research Consultant in Marketing Science at GfK Germany in Nuremberg. She also served as a research associate on a Swiss National Science Foundation project on age discrimination in personnel selection at the Universities of Bern and Lausanne. Dr. Kaufmann holds a doctorate in social psychology from the University of Bern.