Digitalization in the worldwide insurance market - Edition for automotive sector

Trends in consumer behavior concerning design and development of marketing, sales, service and product for insurers

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Digitalization changes markets rapidly. Insurance products and services will change through digitalization as well as cars and mobility. This edition for automotive sector is a break out investigation on the base of the 24 country comparing YouGov study “Digitalization in the worldwide insurance market”. It is designed to give business and product developer in the automotive sector the possibility to focus on these question in an international scope:

  • How and when do consumers like to get insurance alerts for example from their board computer in the car?
  • Do they judge a car insurance rather as simple or complex?
  • Where und when do consumers like to get consulting and take out a car insurance?
  • What do consumers already know about used-based insurances? Why would they like it, why not? And would they prefer to buy used-based car insurances so called Pay-How-You-Drive tariffs?
  • What kind of apps from insurances or others would consumers like to use, once they use connected services?
  • … and further more (please contact us to see the questionnaires)

There will be special splits in the tabulation and in the reporting for the edition in the automotive sector:

  • Car brand preferences
  • Possession of a car insurance
  • Willingness to buy a car insurance within the next two years

Evaluated preference groups for these brands: Alfa Romeo, Audi, BMW, Chevrolet, Chrysler, Citroen, Dacia, Dodge, Fiat, Ford, Honda, Hyundai, Jaguar, Jeep, KIA, Land Rover, Lexus, Mazda, Mercedes, Mini, Mitsubishi, Nissan, regional GM Brands (Opel / General Motors / Chevrolet / Cadillac / Baojun / Buick / GMC / Holden / Jiefang / Vauxhall / Wuling), Peugeot, Renault, Rolls Royce, Saab, Seat, Skoda, Smart, Subaru, Suzuki, Toyota, Volkswagen and Volvo.

The overall study evaluates the insurance customer needs in four areas:

  • Predictive services and offers: When, how and where to offer the right protection to prospects and existing customers?
  • Need evaluation, configuration and consultation: What will be an accepted and effective way for a digital sales process?
  • Adaptive insurances following the life of customers: What full or semi-automatic adaption in risk protections are preferred and what devices / channels will be accepted?
  • Full or self-service claim management: How will customers want to experience claim management in the future? What full or self-service or mix of both will be accepted and offer an additional value for customers?

Study design:

Method: Online-Interviews (20 minutes)

Field time: July to August 2015
Delivery for the edition automotive sector: Depending on volume order up to 2 weeks after ordering

Sample: National representative for age band from 20 to 40 years

Sample size: n=1.000 or n=500 per country

4 Regions and 24 Countries

Europe: Austria, Belgium, France, Germany, Greece, Italy, Poland, Spain, Turkey, Russia, Lithuania, United Kingdom, Switzerland

APAC: Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand

MENA: Saudi Arabia, United Arab Emirates

America: USA

Further Countries can be added on demand: Canada, Czech, Denmark, Netherlands, Sweden, Brazil, Chile, South Africa … please ask for more

Reporting: PowerPoint report of about 40 pages and excel tables for each country, Reporting mid of September 2015


Click here to download the study information with all prices.

Erste Ergebnisse der aktuellen Studie finden Sie in unserer Pressemitteilung:


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